We’ve been passionately following our beliefs, our dreams, our natural instincts, for four generations now. Never swayed by food fads, fashion or the easy path. Instead we’ve been persistently and passionately working with nature, not against it, for over 60 years. Driven by an intuitive feeling that green is good. That organic is better. And above all else, that babies deserve to feel HiPP inside and out. That’s why we go above and beyond EU standards, setting our own tougher criteria, raising the bar. For all our products.